GOOGLE PERFORMANCE MAX, SUMMER 2024

Collaborated with an in-house video editor to create compelling video spots for Tommy Bahama’s Summer '24 campaign. Leveraging Google Performance Max and Meta Advantage+ Shopping Campaigns, we ensured personalized delivery across YouTube, Facebook, and Instagram. Our intelligent machine learning algorithms made every viewing experience unique, engaging both new and loyal customers. with Video Editor: James Cheng

Meta Advantage+ Shopping Campaigns, SPRING 2024

Designed impactful video spots using Photoshop and After Effects, spotlighting various categories like Swim, Women’s, Men’s, and Big & Tall to new and existing customers. By leveraging Meta Advantage+ Shopping Campaigns, we optimized for key performance indicators including increased engagement, customer acquisition, and sales conversions on Instagram and Facebook. Our strategic approach, driven by intelligent machine learning algorithms, ensured personalized ad delivery tailored to both new and loyal customers. The women’s category alone garnered 774K impressions, resulting in over $1.2M in sales with a remarkable return on ad spend of $98.14, showcasing the power of targeted and personalized ad delivery.

Selected logo mark designed to transcend the core brand into a modern golf market. The monogram mark seamlessly blends with Tommy Bahama’s IslandZone® Performance Summer 23 Collection.

EMAIL MOTION

Utilizing both Photoshop and After Effects, the file size of video GIFs within email sends was optimized. Workflows were streamlined, and team guidelines were established to ensure that the GIFs maintained image quality. Additionally, frame-by-frame animation within the Photoshop timeline using a ‘save for web’ approach was also leveraged.