Came on in 2014 to lead the rebrand of the 501(c)3 non-profit. I unified visual brand voice and established a cloud based asset library and brand guidelines. Collaborated with a marketing lead and writer on the quarterly campaigns. Created print and digital materials for Education, Advocacy, Events, and Membership departments with a goal of improving lives through bicycling. Served as the lead designer & illustrator on community partnerships with collaborators like SDOT, F5, and Kaiser Permanente.
