Sur la Table

SITUATION/TASK Sur la Table needed to speak to a core audience in a voice that stood out in the online cookware market place. With an emphasis on culinary craft, brand exclusives, and customer value we executed creative for one of their largest sales of the year, the Lime Day Deal.

ACTION   Daily team reviews with the Creative Director and CMO allowed us to look at the sends both as individual emails and campaigns focusing on creating an editorial/lifestyle experience with photography. Email sends were consistent, sometimes as frequent as two emails a day. We utilized a modular format allowing designers to assemble emails based on wireframes and product SKU#, while being able to make substitutions quickly up until the send. 

RESULT Emails historically had a good open rate, but we began to see a growth in conversion. Sales increased from the previous calendar year. Sur la Table continued to inspire customers on all points of their culinary journey.